John Brigden

2 min read

I wrote in my last post about the industry move to software subscription buying models. While the benefits to software companies and customers are clear, there are also many misconceptions about how this transition will happen. It won’t take place with the flip of a switch. As customers do with any new technology or new […]

3 min read

We’re in the midst of an era of digital business transformation in which companies are innovating not only in what they are selling, but also in how it is sold, and how it is consumed by their customers. We’re seeing huge changes in the way buyers (consumer and corporate alike) define value. They’re no longer […]

3 min read

As companies digitize and take advantage of technological innovations to fundamentally change the way they do business, IT and business people need to stay on top of emerging technology trends and prepare to adopt those that will enable new business models and contribute to competitive advantage. Software will play a major role in the next […]

2 min read

2015 was a big year for Cisco as we made tremendous progress on our journey to provide a simpler and richer customer experience across all of our offerings. As Chuck said on our recent earnings call, “Our portfolio is more strategic than ever to companies and countries that are digitizing everything.” Customers worldwide rely on […]

2 min read

We are in the midst of the era of customer and workforce experience. I read one report predicting “by 2020, customer experience will overtake price and product as the key brand differentiator.” Consumers and employees are more loyal to companies that go beyond products and services to deliver unique and rewarding experiences for new insights, […]

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In my last post I talked about companies that are digitizing themselves, and the critically important role of software. When we think about IT and software, we often...

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Companies are embracing the idea of the digital enterprise as an “inevitable movement toward a ‘digital center’ in which business models, offerings and value chains are digitized to the maximum extent possible.” Digitization offers promising prospects for improved customer experience, closer employee engagement, and more agile IT and business operations. And software innovation is at […]

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As businesses strive to become digital, they need to be more flexible, innovative, and agile than ever. Customers are engaging with businesses differently from how they were just five years ago, and the bulk of their interactions are not with people but with systems (think airport and hotel check-in, ordering a product, or getting a […]

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Customers’ expectations have never been higher. They want choice and flexibility. They require intelligent networks and infrastructure that’s intuitive, secure, easy to use and manage, and able to adapt to the specific requirements of their applications. Today we’re excited to announce Cisco ONE Software, which offers a simplified solution to the most relevant, frequently-used customer scenarios […]